Here are the key insights from the 7th ‘Conferenza Nazionale della Sharing Mobility’ which took place in October 2023. The conference analyzed data from the Italian market in 2022 and how it compared to previous years (bike, scooter, moped and car sharing).
All recordings and presentations from the conference are available here.
At a glance
The Italian shared mobility market revenue exceeded €178m in 2022, an increase of 38% compared to 2021 and more than doubling the figure for 2020.
61% of Italian cities have active services available (this figure was less than half in 2021).
Italians travelled 200 million kilometres on 49 million separate trips on bikes, scooters, mopeds and cars, which is 41% more than the previous year.
Focus on Rome
In our most recent European Index, Rome was one of our two feature cities, along with Madrid. Both cities recently completed tenders to select three scooter operators in the city.
In Rome last year, there were 7 operators with a total of 14,500 scooters on the streets of Rome. In summer 2023, Bird, Dott and Lime were chosen to take the scheme forward with a total fleet of 9,000 vehicles.
Rome has also set minimum fleet requirements in zones 3, 4, 5 and 6 on the map to ensure that services are more inclusive of regions beyond the heart of the city. These areas must be served by at least 12 vehicles per kilometre squared. For more granular detail, read the full report.
With these rules, it seems that Rome is determined to prove that scooters are an integral part of the wider transport network, and is looking to promote interconnectivity between public transport services. However, the tight restrictions on where scooters can be placed are likely to negatively impact each operators’ ability to run a profitable service. With many vehicles out in the suburbs, it is almost certain that TVD will decrease in 2023 - something that we will see in Osservatorio Nazionale’s report of 2023 (released next year).
87% of trips (43 million) were taken on bikes, scooters and mopeds. Across micromobility, ridership is up, and no wonder, 16 of the 21 services inaugurated in 2022 were micromobility services.
Before we breakdown each mode, here are the high-level numbers from the report comparing all modes.
Micromobility safety improves
In the annual review of the European Index, we got an early look at how scooter accidents had become less common between 2021 and 2022, thanks to an advanced analysis from SUSDEF.
Now they have released the same analysis in this report for the other two modes.
They have observed that, between 2021 and 2022, per 10,000km travelled, accidents are:
- -65% for bikes
- -39% for mopeds
- -82% for scooters
Scooters make up 50% of all Italian shared mobility trips, and 31% of all kilometres travelled. As seen in the above section, safety significantly improved in 2022 and is set to continue in 2023 as markets become more regulated.
TVD 2022: 1.37 (+0.43 vs 2021) (rentals/vehicle/day)
Average distance travelled: 4.6 km/rental (= vs 2021)
Average duration (minutes): 17 (+3 vs 2021)
Station-based bike sharing hasn’t returned to pre-Covid levels just yet, despite registering a 24% increase in trips between 2021 and 2022. On the other hand, and similarly to the trends seen across Europe, free-floating bike sharing has grown significantly over the last two years. A 108% increase in trips was seen in 2022 compared to the previous year.
Bike fleets almost doubled in size from one year to the next, and electrification currently stands at around 60%.
Rentals 2022: 24.8 million (+39% - 17,8 million in 2021)
Distance Km 2022: 61 million (+48% vs 41.2 million in 2021)
TVD 2022: 1.4 (+0.33 vs 2021)
Average distance travelled: 2.5 km/rental (+0.2 vs 2021)
Average duration: 11.6 minutes/rental (= vs 2021)
Despite this, moped ridership increased 42% between 2021 and 2022. This is surprising because, for the first time since 2015, the number of active services fell from 2021 levels (25 vs. 22). The number of shared mopeds available to users also fell slightly in 2022, by about 200.
Fluctuo’s data in 2023 indicates that there might be a setback in ridership to come in 2023.
Trips: 4.4m (3m in 2021)
Kilometres travelled: 20.1m (14.4m in 2021 (+39%)
Free-floating car sharing
Perhaps the most surprising statistic when zeroing in on the modes is that the average trip duration for free-floating cars went from 32 minutes to 109 between 2021 and 2022. This suggests a shift in usage from a pay per mile or minute approach to a ‘day rental’ or ‘multi-hour’ rate. Electrification improved by 15% thanks to the addition of 520 new electric vehicles, and the simultaneous reduction in ICE vehicles.
AVG Car sharing trip length: 7.4km (2021) -> 12.2km (2022)
AVG duration: 32mins (2021) -> 109mins (2022)
Trips in 2022: 6.1m (+7% on 2021) (-50% on 2020)
Fleet size: 4,600 (5,400 in 2021)
Station-based car sharing
On the other hand, station-based car sharing saw the largest number of vehicles since the beginning of the survey: 1,300 cars, 60% of which are fully electric.
Fleet size: 1,300 (1,200 in 2021)
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